Building Culture, One Story at a Time
What if the stories you tell shaped your culture? Learn how to create meaning, mobilize people, and build lasting connection across teams.
Your Clients Don’t Want to Be Targeted — They Want to Be Understood
What if the client became your shared compass?
n too many organizations, plans and objectives are built internally without truly stepping into the client’s shoes. The result: fragmented, inconsistent experiences that often miss what really matters. Clients don’t want to be targeted — they want to be understood.
This keynote explores a paradigm shift: making the client not just a subject of strategy, but a common compass. You’ll discover how to align every function — marketing, sales, operations, service — around a shared understanding of the customer experience.
When the organization orients itself around the client, silos break down and the value promise becomes coherent. This shift — from internal goals to external perspective, from target to relationship — is what drives growth, loyalty, and lasting impact.
This keynote will give you a fresh perspective on customer strategy. You will have the tools you need to use your client base as a beacon to align functions, break down silos, and create a seamless and cohesive client experience that fosters sustainable growth and loyalty.
Speaker
Location : Montreal
Languages spoken : English, French & Spanish
Pablo Gray is convinced of one thing: true performance is born at the intersection of humanity and strategy. With contagious energy and a clear vision, he helps organizations turn their toughest challenges into levers of resilience and collective mobilization.
A charismatic speaker, he combines rigor with deep human insight to create moments where ideas shift into action. His keynotes, fueled by inspiring stories and practical tools, give leaders and teams the courage and clarity to act differently the very next day.
His international journey reflects his conviction: MBA at HEC Montréal, training at Harvard and Warwick, member of the Cambridge Leadership Association, studies in governance at UQAM and in Santiago, Chile. For over 20 years, he has taught at HEC Montreal and inspired audiences worldwide in French, English, and Spanish.
FAQ
Yes, absolutely. Our speakers can prepare a custom conference tailored to your specific needs. And if you’d like to go beyond a keynote, we can also design a training session or workshop adapted to your teams. Contact us to discuss the possibilities.
Yes. The majority of our conferences are available in English and French, depending on your needs. Some speakers can even deliver in Spanish, allowing you to reach your teams even more broadly.
No. The fee is fixed, regardless of the number of attendees. You can bring together your entire team — or even multiple departments — at no extra cost. In fact, the more people present, the greater the collective impact.
Yes, certain terms apply:
- Travel time: for any trip of 60 minutes or more (one way), a fee equal to 50% of the speaker’s hourly rate is charged.
- Mileage: for any car travel over 25 km (one way), a fee of $0.60/km is added.
- Additional expenses: parking, taxi, airfare, meals, accommodation, etc., are billed at actual cost, if incurred.
Absolutely. We offer three delivery options depending on your needs:
- In person, directly at your workplace or during your event.
- Virtual, via platforms like Teams or Zoom, to easily reach remote teams.
- Webcast format, with a live broadcast from the Oranje studio, offering a professional and dynamic “studio experience.”
Yes. Each conference can be adapted to reflect your context, challenges, and audience. Before the conference, we schedule a preparatory call with the speaker to fully understand your needs and adjust the tone, stories, and examples accordingly.