Building Culture, One Story at a Time
What if the stories you tell shaped your culture? Learn how to create meaning, mobilize people, and build lasting connection across teams.
Your Clients Don’t Want to Be Targeted—They Want to Be Understood
Are your customers front and centre in your strategic thinking?
In too many organizations, internal plans and objectives are developed without truly stepping into the customer’s shoes. The result is a fragmented, inconsistent experience that often fails to connect with what truly matters. Customers don’t want to be targeted; they want to be understood.
This keynote explores a paradigm shift: making customers not just a strategic objective, but a true compass for the entire organization.
You’ll learn how to align your marketing, sales, operations, and service teams around a common understanding of the customer experience.
When an organization aligns around the customer, silos fall away and the value proposition becomes cohesive. It’s this shift from internal to external, from target to relationship, that drives growth, customer loyalty, and lasting impact.
This keynote will give you a fresh perspective on customer strategy. You will have the tools you need to use your client base as a beacon to align functions, break down silos, and create a seamless and cohesive client experience that fosters sustainable growth and loyalty.
Speaker
Location : Montreal
Languages spoken : English, French & Spanish
Pablo Gray is sure of one thing: that true performance is born at the intersection of people and strategy. Driven by contagious energy and a clear vision, he helps organizations transform their challenges into opportunities for resilience and collective empowerment.
A charismatic speaker, he combines rigour and human insight to create moments where ideas turn into action. His presentations are filled with inspiring stories and practical tools, giving leaders and teams the courage and clarity they need to do things differently right away.
His international journey reflects his conviction: MBA at HEC Montreal, training at Harvard and Warwick, member of the Cambridge Leadership Association, studies in governance at UQAM and in Santiago, Chile. He has been a lecturer at HEC Montreal for over 20 years and inspires audiences around the world in French, English, and Spanish.
FAQ
Yes, absolutely. Our speakers can prepare a custom conference tailored to your specific needs. And if you’d like to go beyond a keynote, we can also design a training session or workshop adapted to your teams. Contact us to discuss the possibilities.
Yes. The majority of our conferences are available in English and French, depending on your needs. Some speakers can even deliver in Spanish, allowing you to reach your teams even more broadly.
No. The fee is fixed, regardless of the number of attendees. You can bring together your entire team — or even multiple departments — at no extra cost. In fact, the more people present, the greater the collective impact.
Yes, certain terms apply:
- Travel time: for any trip of 60 minutes or more (one way), a fee equal to 50% of the speaker’s hourly rate is charged.
- Mileage: for any car travel over 25 km (one way), a fee of $0.60/km is added.
- Additional expenses: parking, taxi, airfare, meals, accommodation, etc., are billed at actual cost, if incurred.
Absolutely. We offer three delivery options depending on your needs:
- In person, directly at your workplace or during your event.
- Virtual, via platforms like Teams or Zoom, to easily reach remote teams.
- Webcast format, with a live broadcast from the Oranje studio, offering a professional and dynamic “studio experience.”
Yes. Each conference can be adapted to reflect your context, challenges, and audience. Before the conference, we schedule a preparatory call with the speaker to fully understand your needs and adjust the tone, stories, and examples accordingly.